MAZDA NEWSROOM｜ Organizational and Personnel Changes

NEWS RELEASES

Nov. 1, 2006

Organizational and Personnel Changes

Mazda Motor Corporation has announced the following organizational and personnel changes as follows, effective November 1, 2006.

1. Organizational Changes
(1) Domestic marketing changes:
Goals

(1)	To increase the speed of policy planning, implementation and development speed, two domestic sales and marketing divisions have been merged to form one structure.
(2)	To strengthen the planning and implementation capability of the entire domestic sales and marketing structure, the changes are aimed at achieving the optimum balance between units sold and earnings in the domestic market.
(3)	To enhance the planning and implementation capability of Mazda's efforts toward achieving unified brand and communication strategies and further clarifying Mazda's brand image in the domestic market.
(4)	To establish a stronger sales network in the domestic market though comprehensive support for our distributors' dealer outlet development and through the creation of information systems.
(5)	To strive for maximum levels of customer satisfaction and to expand Mazda's aftermarket business.
(6)	To more efficiently and effectively explore potential business with major corporate clients and to enhance the domestic sales force.

Details

(1)	The Domestic Marketing Div. and Domestic Sales Div. were consolidated and the new division has been named the Domestic Business Div.
(2)	The Domestic Business Development Department has been newly created, with some of the functions of the Planning & Administration Dept. and the Sales Operation Dept. transferred to it.
(3)	The Brand Promotion Dept. has been newly created, with some functions of the Planning & Administration Dept., the Marketing Planning Dept. and the Internet Marketing Department transferred to it.
(4)	The Sales Network Promotion Dept. has been newly created, with some functions of the Internet Marketing Dept. transferred to it.
(5)	The Domestic Field Service Department's functions have been integrated into the Customer Service (CS) Promotion Dept.
(6)	The Direct Sales Dept. No. 1 and the Direct Sales Dept. No.2 have been integrated and the new department has been named the Fleet Sales Dept.
(7)	The Planning & Administration Dept. has been renamed the Domestic Administration Dept.
(8)	In line with the organizational changes noted above, the Marketing Planning Dept., the Internet Marketing Dept., the Direct Sales Dept. No. 1, the Direct Sales Dept. No.2, and the Domestic Field Service Dept. have all been eliminated.

(2) Customer Service
Goals

(1)	To reinforce comprehensive global planning and implementation, changes in the customer service area are aimed at the further enhancement of after-sales services that are focused on improving the connection between Mazda and its customers.
(2)	To strengthen the linkages between each element of after-sales service, including product planning, development, purchasing and marketing, in order to achieve faster and more efficient operations.

Details

(1)	The Customer Service Business Development Dept. has been newly formed.
(2)	The Customer Service Parts Purchasing Dept. and the Global Service Marketing Dept. have been integrated into a new department that has been named the Global Service Marketing & Purchasing Dept.

2. Personnel Changes
(1) Executive officers

New Post	Current Post	Name
Managing Executive Officer In charge of Domestic Business	Managing Executive Officer In charge of Domestic Marketing, Domestic Sales and Domestic Customer Service	Masazumi Wakayama
Executive Officer General Manager Domestic Business Div.	Executive Officer General Manager Domestic Marketing Div.	Shiro Mikami
Executive Officer Sales & Field Operations Domestic Business Div.	Executive Officer General Manager Domestic Sales Div. and General Manager Used Car Dept.	Hiroshi Yamamoto

(2) General managers and above

New Post	Current Post	Name
Staff Manager China Sales Dept.	General Manager Direct Sales Dept. No. 2	Shinsaku Doi
Staff Manager Supplier Business Strategy Gr. Purchasing Planning Dept.	General Manager Purchasing Administration Dept.	Toshiyuki Ueki
General Manager Purchasing Administration Dept.	General Manager Parts Purchasing Dept. No.1	Hitoshi Takahashi
General Manager Parts Purchasing Dept. No.1	Group Manager Electrical Equipment Gr. Parts Purchasing Dept. No.1	Masaaki Tokushige
General Manager Overseas Production Engineering Dept.	Deputy Program Manager Product & Production Engineering Dept.	Masahiro Matsumoto
Deputy General Manager Domestic Business Div. and General Manager Domestic Business Development Dept.	Deputy General Manager Domestic Marketing Div.	Nobuhiko Watabe
Deputy General Manager Domestic Business Div.	Deputy General Manager Domestic Sales Div.	Raita Nishiyama
Deputy General Manager Domestic Business Div. and General Manager Sales Network Promotion Dept.	General Manager Marketing Planning Dept.	Shigemi Yamaguchi
Deputy General Manager Domestic Business Div.	General Manager Regional Sales Dept. No.1	Ryoji Takahashi
Staff Manager Domestic Business Div.	Deputy General Manager Domestic Marketing Div.	Finbarr R. O'Connor
Staff Manager Domestic Business Div.	General Manager Domestic Field Service Dept.	Hiroshi Oda
General Manager Domestic Administration Dept.	General Manager Planning & Administration Dept.	Takahiro Yamagata
General Manager CS Promotion Dept.	General Manager Overseas Field Service Dept.	Katsushi Kozuki
General Manager Brand Promotion Dept.	General Manager CS Promotion Dept.	Takashi Yukami
General Manager Product Brand Marketing Dept. (Domestic Business Division)	General Manager Product Brand Marketing Dept. (Domestic Marketing Div.)	Tetsuya Okazaki
General Manager Market Representation Dept. (Domestic Business Division)	General Manager Market Representation Dept. (Domestic Sales Div.)	Tsutomu Nakamura
General Manager Sales Development Dept. (Domestic Business Division)	General Manager Sales Development Dept. (Domestic Marketing Div.)	Hitoshi Onishi
General Manager Used Car Dept.	dispatched to Mazda Chuhan Co., Ltd.	Keizo Mori
General Manager Sales Operation Dept. (Domestic Business Division)	General Manager Sales Operation Dept. (Domestic Sales Div.)	Takashi Harada
General Manager Regional Sales Dept. No. 1	Dispatched to Tohoku Mazda Co., Ltd.	Hiroaki Shimada
General Manager Regional Sales Dept. No. 2 (Domestic Business Division)	General Manager Regional Sales Dept. No. 2 (Domestic Sales Div.)	Masanori Amimoto
General Manager Regional Sales Dept. No. 3 (Domestic Business Division)	General Manager Regional Sales Dept. No. 3 (Domestic Sales Div.)	Tatsuo Tanaka
General Manager Autozam Dept. (Domestic Business Division)	General Manager Autozam Dept. (Domestic Sales Div.)	Takahiro Takashima
General Manager Fleet Sales Dept.	Manager Osaka Fleet Sales Gr. Direct Sales Dept. No. 1	Hisanori Matoba
General Manager Customer Service Div.	General Manager Customer Service Div. and General Manager Customer Service Parts Purchasing Dept.	Derek Clatworthy
General Manager Customer Service Business Development Dept.	Staff Manager Customer Service Div.	Mitsunori Kariya
General Manager Global Service Marketing & Purchasing Dept.	General Manager Global Service Marketing Dept.	Hideaki Itami
General Manager Overseas Fields Service Dept.	Staff Manager Overseas Fields Service Dept.	Hiroshi Okugawa
Manager Overseas Service Field Operation Gr. Overseas Fields Service Dept.	General Manager Internet Marketing Dept.	Masanori Fujino
Staff Manager General Affairs Dept.	General Manager Overseas Production Engineering Dept.	Tomoyuki Iwashita
dispatched to Mazda Enfini Hokkaido Co., Ltd. (Representative Director and President)	General Manager Direct Sales Dept. No.1	Hirofumi Kubota

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